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Create an opt-in (sign-up) form

Every mailing list comes with its own sign-up form, which people can use to subscribe.

Get your form

  1. Go to Lists and open a list.
  2. Click Sign Up Form.
  3. Either:
    • copy the HTML code and paste it into your website, or
    • share the landing page link, a hosted page with the form.

New subscribers confirm by email (double opt-in) and are then added to the list automatically. If they unsubscribe later, they're removed and won't be emailed again.

Good to know

  • You can't change the design of the form yet.
  • To ask for GDPR consent on the form, see Double opt-in & GDPR consent.
  • If the form link or code shows "undefined", wait a moment and refresh the page (Ctrl+R, or Cmd+R on a Mac).