Skip to content

Personalize with first name & merge fields

Add your recipients' names to the email or to the subject line.

In the email

  1. Edit a text block and click the right-most toolbar button to show the advanced toolbar.
  2. Click Insert and choose First Name or Full Name.

A code like this is added:

%{first_name | fallback:"REPLACE THIS"}%

When the email is sent, it's replaced with each recipient's name. You can also type the code yourself.

In the subject line

Type the code straight into the subject line:

  • First name: %{first_name}%
  • Full name: %{full_name}%

Fallback text

Change REPLACE THIS to the text you want when a recipient has no name on your list:

Hi %{first_name | fallback:"there"}%!

This shows "Hi John!" to John and "Hi there!" to anyone without a name. The fallback is optional. Without one, the name is left blank. Fallbacks work in subject lines too.

Tip

Preview shows a sample name ("John Doe"). Send yourself a test to see the real result.